Variable Data Printing
The use of variable data printing has risen dramatically over the past few years. Advancements in print technology in the world of digital printing have made this possible. Improved print quality, using advanced digital printing presses like the Kodak Nexpress SE2500, has opened up new opportunities for printers and their customers alike.
Working closely with customers in Birmingham and across the Midlands we have realised the use of personalised marketing material is becoming more widespread. Variable Data Printing (VDP) can maximise the effectiveness of a campaign. It can help improve response times and response rates from recipients as well as retention.
Using variable data is not just getting a customers name and address on a piece of literature for mailing. It can be so much more than that.
A Marketing database can be demographically focused so text and images are tailored to the profile of each recipient. Every page in the document can be generated dynamically to create a personalised and customer focused document. By using a marketing database and document templates to create targeted marketing material you can improve customer engagement and focus on your target audience. Variable data printing can be used to create unique messages and propositions to customers quickly and easily.
The opportunity to create printed literature for our customers using variable data means that Lemon Press has invested significantly in digital printing. The Kodak Nexpress SE2500 digital printing press offers the capability and quality of print that our customers have come to expect from us. Lemon Press are ideally positioned to serve customers in Birmingham and across the Midlands.
“By purchasing a digital printing press of this quality, we can combine our traditional lithographic printing capability with the flexibility of digital printing. This partnership between digital and litho print strengthens our capabilities further,” says Mark Fearon, Managing Director of Lemon Press. “We embrace new print technologies, like variable data printing, but always apply our core values of quality, service and accuracy to ensure the best possible printed output. Our customers, in Birmingham, the Midlands and across the UK can be confident in our print quality using any print method.”
Lemon Press can now offer it’s customers the opportunity to source from a single print supplier for digital printing and lithographic printing. They can embrace new print technologies, like variable data printing, confident that we can deliver excellent printed output every time.
If you would like to know more about variable data printing, digital printing or would just like some print samples then please contact us on 01527 510262 or email info@nulllemonpress.co.uk
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