Tag: Typography
Choosing the Right Fonts
Choosing the right fonts for your printed media is important. We all know printed media is a powerful tool for promoting your business. One of the most important factors to consider with any printed marketing is your choice of font. This applies whether you are making a first impression with your business card. If you are reconnecting with existing customers with direct mail. When you are reaching out to new customers with a printed advert. You may think that the font you use plays a small
The Importance of Typography in Print
The Importance of Typography in Print it is often overlooked. Typography is extremely important in printed marketing materials, whether a leaflet or a poster, your printed marketing materials have to be reader friendly. This makes the art of typography imperative to make your words comes to life. It impacts how it is received by the reader and good typography can convey feelings, reinforce brand image and speak to the reader. It is as important as the colours and the imagery used on your printed