Tag: Redditch
Print Document Size Guide
When designing your print materials there are a variety of factors to consider, such as the size of the document in mm, the size in pixels and the size with and without bleed. Having a good understanding of the difference in document sizes and how paper sizes translate to pixels for digital design will help ensure that your print materials are designed to the exact size you require. We’ve put together this handy guide to show sizes and resolutions for printing documents at 300 dots per inch
What Should a Business Brochure Include?
Creating a brochure for your business is a great way to communicate what your business does and how it can help your potential customers. A brochure will help your potential and existing customers connect and identify with your brand; it is this connection that will lead to brand loyalty. Business brochures can be mailed to potential customers, handed out at networking events and initial client meetings to create a lasting positive impression. In today’s digital world we are constantly being
Reading Online Vs Reading Print
What do people prefer - Reading Online Vs Reading Print? In today’s digital world we are constantly being told that print is dead and everyone wants their information in digital format. Whilst we are not disputing that some people prefer digital to print - print is far from dead. Understanding consumer preferences is key to planning your marketing campaign and to make the most of your budget. Using digital channels alone might lead to missed opportunities, not only if you are trying to reach
What’s the Biggest Mistake Creatives Make?
One of the biggest mistakes creatives make is not making print a big enough part of their marketing and sales strategy. Today’s digital world would have you believe that all your marketing efforts should be focused online, and while we agree that digital marketing is great, we also understand that printed marketing materials should play an important role in your overall marketing campaign. Printed materials offer a varied landscape of advertising opportunities, from newspapers, magazines,
A Guide to Paper Weights
The weight of the paper you choose for your printed marketing materials will have a dramatic affect on overall quality and finish. Paper weight is measured in grams per square metre or GSM as it is more commonly known. This allows you to understand the weight of paper. In general, the higher the GSM rating the heavier and thicker the paper will be. Perceived Quality Not only will the weight of the paper impact on the quality of the finish it will also affect printing and delivery costs, the
