Tag: Reading Print
Reading Online Vs Reading Print
What do people prefer - Reading Online Vs Reading Print? In today’s digital world we are constantly being told that print is dead and everyone wants their information in digital format. Whilst we are not disputing that some people prefer digital to print - print is far from dead. Understanding consumer preferences is key to planning your marketing campaign and to make the most of your budget. Using digital channels alone might lead to missed opportunities, not only if you are trying to reach