Tag: printing
How can High-Quality Print Help your Business?
In this article, we ask 'How can High-Quality Print Help your Business?'. The printed materials your business sends out represent your business and your brand. From envelopes to letterheads to brochures and leaflets, they are part of your brand. It is imperative your printed materials are of the highest quality. Not only in their design but also the quality of print and finish of your print media. Printed materials communicate with customers, suppliers, staff and to market your business. It
Reading Online Vs Reading Print
What do people prefer - Reading Online Vs Reading Print? In today’s digital world we are constantly being told that print is dead and everyone wants their information in digital format. Whilst we are not disputing that some people prefer digital to print - print is far from dead. Understanding consumer preferences is key to planning your marketing campaign and to make the most of your budget. Using digital channels alone might lead to missed opportunities, not only if you are trying to reach
Jargon Buster: Artwork Terms
At Lemon Press, we understand that not everyone knows about printing and design, and so you may be baffled by the jargon we often use to describe some of our printed products. To cut to the chase and help you out, we've produced this handy guide to explain even the most baffling of terms. It'll make your life easier when searching for products, help you understand the design and print process and will ensure you are speaking the same language as your commercial printer. Artwork
Catalogue Designing and Printing Best Practice
Printed catalogues and directories have a long shelf life so they remain popular for companies who sell a large range of products. Consumer catalogues are still widely used for fashion, homeware, consumer electronics and gardens, while business-to-business catalogues are often used for components, machines, tools and other industrial products. When designing a catalogue it is important to consider the costs of production, printing and postage, for example the weight of paper you choose could
Do you know your RGB from your CMYK or Pantone?
After weeks of planning and designing, your marketing materials are ready to go to print, but do you know your RGB from your CMYK or Pantone? The different colour systems can be a bit confusing at first, but once you understand the difference between them you’ll understand which one is best suited to your project. In this guide we’ll help you understand CMYK, RGB and Pantone so designers or creatives can better communicate with clients and printers in order to keep your colours as consistent
