Tag: print
The Essential Guide to Artwork – Document Setup
In our Essential Guide to Artwork we look at Document Setup. A design destined for print requires setting up to certain specifications to ensure that the work is printed correctly. This often starts with the initial document upon which the design is to be created by adding the correct bleed area and selecting crop marks. Bleed & Crop Marks Let’s start with the term bleed; this is the area of artwork that is extended beyond the actual dimensions of the document. It is used to avoid strips
What’s the Biggest Mistake Creatives Make?
One of the biggest mistakes creatives make is not making print a big enough part of their marketing and sales strategy. Today’s digital world would have you believe that all your marketing efforts should be focused online, and while we agree that digital marketing is great, we also understand that printed marketing materials should play an important role in your overall marketing campaign. Printed materials offer a varied landscape of advertising opportunities, from newspapers, magazines,
