Tag: personal data
GDPR and direct mail
In this article, we look at GDPR and direct mail. On 25th May 2018, a new data protection law is going to be introduced called the General Data Protection Regulation (GDPR). This law will help to protect the accessibility of any personal data to others. Knowing how GDPR works is important as it may affect your marketing strategies. For example, many brands may want to add an email opt-out choice to their direct mail campaigns. How will the law affect Direct Mail? The GDPR requires