Tag: Paper quality
Print Document Size Guide
When designing your print materials there are a variety of factors to consider, such as the size of the document in mm, the size in pixels and the size with and without bleed. Having a good understanding of the difference in document sizes and how paper sizes translate to pixels for digital design will help ensure that your print materials are designed to the exact size you require. We’ve put together this handy guide to show sizes and resolutions for printing documents at 300 dots per inch
What Should a Business Brochure Include?
Creating a brochure for your business is a great way to communicate what your business does and how it can help your potential customers. A brochure will help your potential and existing customers connect and identify with your brand; it is this connection that will lead to brand loyalty. Business brochures can be mailed to potential customers, handed out at networking events and initial client meetings to create a lasting positive impression. In today’s digital world we are constantly being
The Importance of a Consistent Brand
The Importance of a Consistent Brand is often overlooked. Your company brand is the portrayal of business and how customers view you. It can determine who buys from your company, whether they return and what they tell people about you. Branding is more than just a logo and the colours you use on your website; it should run through everything you do. Consistency is key to brand recognition; a customer should instantly recognise your brand whenever they look at a piece of your advertising or
Catalogue Designing and Printing Best Practice
Printed catalogues and directories have a long shelf life so they remain popular for companies who sell a large range of products. Consumer catalogues are still widely used for fashion, homeware, consumer electronics and gardens, while business-to-business catalogues are often used for components, machines, tools and other industrial products. When designing a catalogue it is important to consider the costs of production, printing and postage, for example the weight of paper you choose could
