Tag: Optical Brightening Agents
The Difference Between Paper Whiteness and Brightness
You would be forgiven for confusing paper brightness and whiteness as the same thing, you would not be alone, many designers and creative’s are often unaware of the difference. In truth they are two very different things, let’s take a look at each to understand the difference. What is Paper Brightness? Paper brightness is the measure of the paper’s ability to reflect light, the higher the number the brighter the sheet. The brightness is measured on a scale of zero to one hundred. In
