Tag: Make it personal
Make it Targeted, Make it Personal!
Targeted personal mail get a higher response rate. In fact, The Future of Variable Data Printing to 2017 forecasts "an increase in variable data printing volumes for direct mail, transactional and promotional printing segments from 2012 to 2017". Response rates to personalised mailing are much higher than traditional direct mail print. A study by CAP Ventures showed 36% higher response rates, a 47% increase in repeat orders, and a 25% increase in average order value. These days, it is