Tag: GSM rating
![A Guide to Paper Weights A Guide to Paper Weights](http://www.lemonpress.co.uk/wp-content/uploads/2015/05/Paper-Weight-Blog-Image-150x150.jpg)
A Guide to Paper Weights
The weight of the paper you choose for your printed marketing materials will have a dramatic affect on overall quality and finish. Paper weight is measured in grams per square metre or GSM as it is more commonly known. This allows you to understand the weight of paper. In general, the higher the GSM rating the heavier and thicker the paper will be. Perceived Quality Not only will the weight of the paper impact on the quality of the finish it will also affect printing and delivery costs, the