Tag: GDPR
Email Marketing is Dead! Long Live Print!
Have you been too reliant on email marketing? Post-GDPR we have seen lists cut by as much as 90% and the reach of your email lists diminish dramatically. There is a way to refocus your marketing efforts through more traditional methods like direct mail. Are you sending likely consumers or existing customers direct mail? If the answer is no, then you are missing out! In recent years many businesses have devoted their time and efforts to digital marketing strategies. Many have abandoned
The Importance of Data Accuracy, Data Suppression and GDPR
In this article, we look at the importance of Data Accuracy, Data Suppression and GDPR. Data is one of the most important aspects of your business. Making sure you cleanse your data is essential. As your database grows, the information you hold may become inaccurate. Single Customer View Regularly cleansing your data will remove, add and amend information in your database. It will ensure your data is accurate and to make sure you are not spamming a user. For example, someone may have
GDPR and direct mail
In this article, we look at GDPR and direct mail. On 25th May 2018, a new data protection law is going to be introduced called the General Data Protection Regulation (GDPR). This law will help to protect the accessibility of any personal data to others. Knowing how GDPR works is important as it may affect your marketing strategies. For example, many brands may want to add an email opt-out choice to their direct mail campaigns. How will the law affect Direct Mail? The GDPR requires
