Tag: Fonts
Choosing the Right Fonts
Choosing the right fonts for your printed media is important. We all know printed media is a powerful tool for promoting your business. One of the most important factors to consider with any printed marketing is your choice of font. This applies whether you are making a first impression with your business card. If you are reconnecting with existing customers with direct mail. When you are reaching out to new customers with a printed advert. You may think that the font you use plays a small
The Essential Guide to Artwork: Software
We understand that supplying artwork for a commercial printer can be a bit of a minefield (there’s way too much jargon and technical terminology!) There are no definitive industry standards when it comes to software, although Adobe have a strong portfolio of design software, it is a matter of preference and every commercial printer will have their own preferences when it comes to the software they work with. We’ve put this handy guide together to help you understand our artwork guidelines and