Tag: Brand Name
The Importance of a Consistent Brand
The Importance of a Consistent Brand is often overlooked. Your company brand is the portrayal of business and how customers view you. It can determine who buys from your company, whether they return and what they tell people about you. Branding is more than just a logo and the colours you use on your website; it should run through everything you do. Consistency is key to brand recognition; a customer should instantly recognise your brand whenever they look at a piece of your advertising or