Tag: artwork
Common Mistakes When Designing for Print
What are the common mistakes when designing for Print? Designing for print is very different to designing for web and, although they both have the same objective of conveying a message and encouraging the reader to make the desired call to action, they have a very different process. Here at Lemon Press we always recommend that you enlist the services of a good graphic designer when it comes to your print marketing. This ensures that your printed materials are professionally designed and evoke
Jargon Buster: Artwork Terms
At Lemon Press, we understand that not everyone knows about printing and design, and so you may be baffled by the jargon we often use to describe some of our printed products. To cut to the chase and help you out, we've produced this handy guide to explain even the most baffling of terms. It'll make your life easier when searching for products, help you understand the design and print process and will ensure you are speaking the same language as your commercial printer. Artwork
The Essential Guide to Artwork – Document Setup
In our Essential Guide to Artwork we look at Document Setup. A design destined for print requires setting up to certain specifications to ensure that the work is printed correctly. This often starts with the initial document upon which the design is to be created by adding the correct bleed area and selecting crop marks. Bleed & Crop Marks Let’s start with the term bleed; this is the area of artwork that is extended beyond the actual dimensions of the document. It is used to avoid strips
The Essential Guide to Artwork: Software
We understand that supplying artwork for a commercial printer can be a bit of a minefield (there’s way too much jargon and technical terminology!) There are no definitive industry standards when it comes to software, although Adobe have a strong portfolio of design software, it is a matter of preference and every commercial printer will have their own preferences when it comes to the software they work with. We’ve put this handy guide together to help you understand our artwork guidelines and
